Smokcigs Logo
IT IS ILLEGAL TO SELL TOBACCO PRODUCTS TO PERSONS UNDER 18, AND IT IS ILLEGAL TO PURCHASE TOBACCO PRODUCTS FOR USE BY PERSONS

Double Happiness Cigarettes Australia: Soft Gold, Red & Full Guide (2026)

Double Happiness is one of the most well-known and affordable cigarette brands in Australia. Known in Chinese as Shuangxi (囍), meaning ‘Double Happiness,’ the brand has over a century of history behind it and a loyal following among Australian smokers who want consistent quality without paying premium prices. This guide covers every variant, compares strength and flavour, and shows you where to buy online.
A Bit of Background
Double Happiness originates from China and has been produced for well over 100 years. The 囍 symbol is deeply significant in Chinese culture — it represents joy, luck, and celebration, and is traditionally associated with weddings and festive events. This cultural meaning has made the brand especially popular with Chinese-Australian communities, while its smooth taste and value price point have earned it a wide following among everyday Australian smokers. Cigarettes sold in Australia are manufactured in Indonesia and imported in full compliance with Australian law, including the Tobacco Plain Packaging Act 2011. All packs carry the required olive-brown plain packaging and health warnings.

Double Happiness Variants: What’s Available in 2026

Double Happiness Soft Gold — The Smooth Choice

Soft Gold is the most popular Double Happiness variant in Australia and the one most frequently recommended for new buyers. It’s a mild, clean cigarette with approximately 13mg tar and 1.2mg nicotine. The draw is smooth and consistent with no harshness — comfortable to smoke throughout the day. If you want a relaxed, easy cigarette without a heavy hit, Soft Gold is the one to start with.

Buy Double Happiness Soft Gold: https://smokcigs.com/product/double-happiness-soft-gold-original/

Double Happiness Red — The Classic Original
The Red is the original Double Happiness variant and the most traditional choice. At approximately 15mg tar and 1.3mg nicotine, it has a richer, fuller tobacco flavour with more body than the Gold variants. The striking red packaging draws on the colour’s meaning in Chinese culture — luck, vitality, and celebration — making it particularly popular as a gift during weddings and Lunar New Year. If you want a more substantial cigarette with real character, the Red is the go-to.

Double Happiness Gold — Refined and Elegant

The Gold Edition is positioned as a slightly more refined option. It has a similar strength profile to Soft Gold (around 13mg tar) but with a cleaner, more polished finish. The gold packaging represents wealth and elegance in Chinese culture, and the cigarette itself reflects that with a smoother draw than the Red. A good middle-ground choice.
Double Happiness Classic Deluxe — Mild Everyday Option
The Classic Deluxe is the mildest variant in the range at approximately 11mg tar. It’s designed for smokers who want a lighter everyday cigarette that still delivers satisfying flavour without being too strong.
Quick Comparison: All Variants
Variant Tar / Nic Flavour Best For
Soft Gold 13mg / 1.2mg Smooth, mild, clean All-day mild smoker
Red 15mg / 1.3mg Rich, aromatic, full-bodied Traditional full-taste
Gold 13mg / 1.2mg Refined, polished Mid-range quality seeker
Classic Deluxe 11mg / 1.2mg Light, balanced Milder everyday smoke
How Much Do Double Happiness Cigarettes Cost in Australia?
Double Happiness is consistently one of the most affordable brands on the Australian market. Here’s a rough price guide for 2026:
Format Approx. Price Notes
Single pack (20s) From ~$17–$20 Varies by retailer
Carton (10 x 20s) — Soft Gold ~$165 Best per-stick value
Carton (10 x 20s) — Red ~$180 Slightly higher for full strength
Carton vs packs saving 10–16% Buy cartons to maximise value
Compare that to a premium brand like Marlboro at $45–$55 per pack, and the value is obvious. Buying online also saves significantly over convenience stores, which carry the highest retail markups.

Frequently Asked Questions

What is the difference between Double Happiness Soft Gold and Red?
Soft Gold is milder (13mg tar) with a smooth, clean flavour. Red is stronger (15mg tar) with a richer, fuller-bodied taste. If you prefer a lighter cigarette, go for Soft Gold. For a more traditional, robust smoke, choose Red.
Yes. Double Happiness is consistently one of the most affordable options in Australia. A carton of 200 online typically costs around $165–$180 depending on the variant — much less than buying individual packs or choosing premium brands.
Yes — available online from smokcigs.com.au with delivery to all states and territories, including NSW, VIC, QLD, WA, SA, TAS, ACT, and NT.
They’re related but distinct. Soft Gold emphasises its smooth, mild character and is the more widely stocked option. Gold (or Gold Edition) is positioned as a slightly more refined, premium variant. Both are similar in strength.
Yes. All Double Happiness cigarettes sold through legitimate Australian retailers are compliant with the Tobacco Plain Packaging Act 2011, with all required health warnings on the pack.